İnci GS Yuasa is collaborating with ecording, a startup developing technologies to combat the climate crisis, to bring the #HerAküBirTohum project to life. Within this scope, the goal is to reforest hard-to-reach areas and restore damaged ecosystems by planting 100,000 seeds (50,000 seed balls from October 5 to December 10, 2025, and 50,000 seed balls from January 10 to May 5, 2026) using ecoDrone technology.
Developed with the vision of restoring 1 m² of land every second, ecoDrone unmanned aerial vehicles enable the increase of forest cover and the protection of biological diversity in hard-to-reach areas. ecoDrone technology makes the ecosystem restoration process more efficient and measurable with its AI-supported planning, planting, and monitoring capabilities.
Inci GS Yuasa is also involving Inci Akü and EAS battery users in the process through this project. Through SMS and emails sent via the First Card Loyalty Program after purchase, consumers will be able to track the ecosystem's development journey step by step through the seed tracking system.
Günsel AR, Corporate Risk and Sustainability Manager, stated that Inci GS Yuasa strives to ensure that every step of the process, from production to consumer, is environmentally friendly and recyclable. "At Inci GS Yuasa, we are committed to our sustainability strategy not only in production but also in our responsibilities to society and the environment. Within the scope of this collaboration we have launched with ecording, every seed planted by ecoDrones will contribute to increasing forest cover, biodiversity, and the preservation of ecological balance."
Mert Karslıoğlu, CEO of ecording, shared the following about the collaboration: "In recent years, forest fires, record temperatures, drought, and changing climate conditions in Turkey and around the world have become more destructive than ever. These fires deeply affect not only forests but also ecosystems, water cycles, and biodiversity.
The collaboration we have launched with İnci GS Yuasa is a meaningful step in this regard. This initiative goes beyond afforestation; it signifies the restoration of ecosystems and the construction of a resilient nature for future generations.
In addition, through this partnership, we are working with women living in regions most affected by climate change during the seed processing process, contributing to the restoration of damaged ecosystems while also empowering local communities. This partnership demonstrates the power of technology, collaboration, and a shared vision to heal the world.
Within the scope of this collaboration, contributions are made to numerous United Nations Sustainable Development Goals, ranging from reducing inequalities to climate action, and from protecting terrestrial life to responsible production and consumption. Additionally, this initiative aligns with ecording’s #Mission2030 vision and serves as a roadmap with measurable and concrete steps toward achieving a carbon-neutral world by 2050. For more details, please refer to the İnci GS Yuasa
Project Profile: https://profile.ecording.org/4cc769b6