Marking its 41st anniversary this year, İnci Akü — the global expert in energy — increased its brand value by 18.7% compared to last year, according to Brand Finance’s 'Turkey 125 – Turkey’s Most Valuable Brands' list. Named the most valuable battery brand in its sector for the sixth consecutive time, İnci Akü continues to reinforce its leadership in both local and global markets, maintaining its pioneering role in the industry.
With 41 years of trust behind it, İnci Akü represents more than just a brand name
Barbaros Aytar, General Manager of Sales and Marketing at İnci GS Yuasa, said that they were proud to have been recognized as Turkey's most valuable battery brand for six years in a row by the globally renowned Brand Finance survey, and commented:
“The momentum we have gained in brand value is more than a financial achievement—it reflects 41 years of earned trust across Turkey, our unwavering customer focus, and a commitment to sustainable growth. We combine our extensive experience and local manufacturing capabilities with cutting-edge Japanese technology to deliver a diverse range of products tailored to every need. From our AGM and EFB series engineered specifically for Start-Stop technology to our high-performance conventional batteries, all our products are designed to meet the needs of both individual and commercial vehicle drivers. Furthermore, we address the operational requirements of the industry with our powerful and durable traction batteries.”
Aytar went on to underline their initiatives in innovation and digitalization by saying:
“This achievement goes beyond brand strength; it is a direct result of our ongoing commitment to supporting our customers through strategic investments in digitalization and innovation. With the Akümgelsin mobile platform, we offer round-the-clock on-site battery replacement services across Turkey. Our WhatsApp integration and AI-powered chatbot reflect our commitment to meeting the demands of the digital age. We are committed to continually raising our service standards by ensuring we are always there for our customers. Our First Card loyalty program and e-guarantee system, designed for our business partners, are clear examples of our innovation-driven approach to customer relationship management. Through these solutions, we are turning our brand slogan, 'The World's Energy Expert,' into more than just words—into a genuine value we deliver every day. Celebrating 41 years, we are proud to be at the heart of millions of vehicles in over 80 countries across six continents—empowered by our vision to meet the energy needs of today and tomorrow. The recognition of our sustainable success by prestigious global institutions is the strongest proof of the soundness and accuracy of the strategy we have consistently pursued. We extend our heartfelt thanks to everyone who contributed to this success—particularly our colleagues, dealers, customers, and media allies."
Energy Reaching Out from Turkey to the World
İnci GS Yuasa, the founder of Turkey’s first battery industry center, is reinforcing its global presence in both the automotive and industrial sectors through investments in its three factories in Manisa. With an annual production capacity of 7 million automotive batteries and 750,000 industrial battery cells, the company maintains its leadership in the domestic traction battery market with a market share exceeding 60%. It also continues to achieve strong performance in the automotive aftermarket (AFM) and serves as an original equipment (OE) supplier to some of the world’s leading automotive brands.
By transforming the customer experience through innovative digital services, İnci Akü continues to grow in the energy storage sector, make a difference in digital transformation and shape the future of mobility through its investments in innovation, digitalization, and sustainability.