İnci GS Yuasa, a subsidiary of the global battery leader Japanese GS Yuasa and İnci Holding, a well-established company of the automotive supply industry in Türkiye, is celebrating 40 years in the sector. The company, which pioneered Türkiye’s first R&D center in its sector, stands out with its exports to 80 countries, a production facility equipped with Industry 4.0 technologies, and innovative digital services like ‘Akümgelsin.’ It continues to shape the future of mobility with sustainable energy solutions spanning automotive to industrial applications.
İnci GS Yuasa, Türkiye’s largest battery company, is celebrating 40 years in the sector. With the strength drawn from technology and innovation, the company exports to 80 countries, enhancing its competitive edge in global markets through its forward-thinking approach. Having established Türkiye’s first R&D center in its sector, İnci GS Yuasa continues to advance its investments in innovation, driving the future of mobility with sustainable energy solutions spanning the automotive industry to industrial applications. With its cutting-edge product range and commitment to digital transformation, the company is shaping the future of the energy storage industry today.
“İNCİ GS YUASA STRENGTHENS OUR REGIONAL PRESENCE”
Reflecting on İnci GS Yuasa’s 40th anniversary, Deputy Managing Director Shinsuke Uehara remarked, “Our partner GS Yuasa manufactures batteries utilized in diverse applications, ranging from underwater operations to space bases. Yuasa Battery, the global leader in motorcycle batteries, is the original equipment (OE) choice for the world’s top motorcycle brands. Thanks to İnci GS Yuasa’s role as a strategic production base for Europe, we are steadily strengthening our regional presence. One out of every three batteries exported worldwide, and 40% of the batteries exported to Europe, are manufactured at İnci GS Yuasa factories. This success is a direct result of our dedication to technology and innovation. As Türkiye’s export leader, we continue to set new standards in our industry.”
“WE ARE DESIGNING THE MOBILITY OF TOMORROW”
Noting that they have position the company’s vision for the future as becoming the brand that shapes the mobility solutions of tomorrow, Kadir Kaymakçı, Managing Director of İnci GS Yuasa, stated, “Our 40-year journey has taught us that our responsibility goes beyond celebrating achievements; it is about shaping the future. Today, as a global leader in energy storage technologies, we are driving the industry’s transformation through our sustainable and smart solutions. Thanks to our R&D strength and innovative approach, we are playing a pioneering role in the green transformation of the mobility world, designing not only the mobility of today but also the mobility of tomorrow.
“OUR GOAL IS TO STAY AHEAD OF THE INDUSTRY”
Emphasizing that technology and innovation have been embedded in İnci GS Yuasa’s DNA throughout its 40-year journey of success, Kaymakçı stated, “With our culture of innovation and R&D strength, we continuously deliver new value propositions to our customers. We are driving the transformation of mobility with our next-generation, eco-friendly, and high-performance energy solutions. From automotive to industrial applications, our products, integrated with smart technologies, meet the evolving needs of our customers. On the road to net zero, we contribute to building a sustainable future with our innovative solutions that enhance energy efficiency and our commitment to the circular economy. Our goal is to stay ahead of the industry with every new product, solution, after-sales service, and project.”
“THE FUTURE OF MANUFACTURING BEGINS TODAY AT THE DIGITAL FACTORY”
Regarding İnci GS Yuasa’s digital transformation efforts in its production infrastructure, Kadir Kaymakçı commented, “We are creating the smart factory of tomorrow today by equipping our Manisa production facility with Industry 4.0 technologies. We optimize our production processes through smart systems and continuously enhance our quality standards using advanced analytical methods. By expanding our production capacity with robotics and autonomous systems, we also monitor product performance in real-time using our next-generation sensors. Our digital infrastructure enables us to manage all processes, from production to shipment, through smart systems. These technological investments enhance our productivity while ensuring our high-quality standards.
“A NEW ERA OF CUSTOMER EXPERIENCE”
Emphasizing their commitment to enhancing service quality through digitalization of the customer experience, Kadir Kaymakçı went on to add, “Through our ‘Akümgelsin’ mobile service, developed as part of our digital transformation vision, we provide users with 24/7 battery replacement services, regardless of location. Our ‘Akünü Bul’ smart app allows vehicle owners to easily identify the most suitable battery for their vehicles with just one click. With these innovative digital solutions, we elevate the customer experience to new heights. At İnci GS Yuasa, we are committed to boosting our investments in digital technologies in the near future. We will continue contributing to the Turkish economy while enhancing our global competitiveness. With our 40 years of rich experience and robust R&D infrastructure, we are committed to shaping the energy solutions for the future of mobility.”
İNCİ AKÜ MARKS 40 YEARS
İnci Akü, the flagship brand of İnci GS Yuasa, is also celebrating its 40th anniversary this year. The only battery brand to be featured in the ‘Türkiye’s Most Valuable Brands – Türkiye 120’ list in Brand Finance’s 2024 evaluation, İnci Akü has upheld its title as ‘Türkiye’s Most Valuable Battery Brand’ for five consecutive years. İnci Akü, the World’s Battery Expert, has achieved remarkable success by winning the Gold Award for the 5th consecutive year in the ‘Automotive Supply Industry’ category at the Brandverse Awards 2024. This prestigious award, organized by Marketing Türkiye and BoomSonar, recognizes the most successful works in advertising, marketing, and marketing communication. Bringing together industry firsts, advanced technology products, and innovative services, İnci Akü continues to set itself apart and make a significant impact in the sector.